The Only Sites You Should Be Buying Sex Toys From, According to an Expert — & How to Choose

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Long gone are the days of having to go to an adult boutique to buy sex toys — *so* many sex toy sites exist online! Not that there’s any shame at all in shopping for things like vibrators, but some of us want a more private shopping experience. That’s why if you ask practically anyone nowadays where to buy sex toys, ‘online’ is the go-to answer. The best sex toy sites deliver your goodies in discreet packaging, too, which is a bonus. So there’s really no good reason not to take the wheel of your own self-pleasure journey, especially in an era where we understand more than ever before about the magical ways in which our bodies work.

“Most [women] weren’t taught that our pleasure matters, or that only 18.4 percent of women can orgasm from penetration alone without any clitoral stimulation,” said millennial sex and relationship coach Catherine Drysdale — a self-proclaimed ‘orgasm queen’ — to SheKnows. “This means that many of us need to focus on clitoral stimulation – and lots of it – in order to reach that big O.” She says that focusing on how to give yourself pleasure isn’t just a fun way to spend some solo time — it can help you understand how to enhance your experience with partner, too.

What To Look for When Shopping for Sex Toys Online

“I love it when people come to me asking for recommendations for sex toys — but they’re often surprised when I don’t have a quick answer for them, because it depends on what you’re wanting out of a sex toy,” said Drysdale, whose MULTI-ORGASMIC course helps her students discover how to get ‘there.’ She says that to really understand what you’d enjoy in a sex toy, ask yourself:

1. What kind of sensation are you looking for? Are you looking for something with more or less intense vibration patterns, for instance, or with or without features like suction and penetration?

2. What kind of material do you want? Does it need to be latex safe or compatible with oil-based lubes?

3. Is this for solo or partnered play? Or both?

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4. Does it need to be waterproof, discreet or quiet? Do you want something that plugs into the wall, is rechargeable or takes a battery?

5. How easy is it for you to clean your toys? Do you have a space for you to wash and dry them before and after use, or do you need something that’s compatible with a disinfectant wipe or spray?

6. What’s your budget?

What To Avoid When Shopping for Sex Toys Online

“It’s important to make sure that you’re purchasing your toys from a reputable supplier that has good quality materials that are body safe,” notes Drysdale. She says that silicone makes for the best sex toys, because it’s a body-safe, non-porous, and easy-to-clean material. Beyond that, glass, metal and ABS plastic are great choices. Drysdale recommends avoiding anything else.

Drysdale also suggests trusting online reviews or personal and expert recommendations as opposed to just clever branding. “There’s nothing worse than getting swindled by marketing for a product that doesn’t deliver what is promised,” she said. To further ensure you don’t get swindled, check the return policy and the warranty before clicking ‘complete purchase. “And if you’re like me who constantly loses your chargers, find something with a universal charger so it’s easy to replace if your cord goes missing.”

The 16 Best Sex Toy Sites

Most of the online sex toy retailers do so much of the work for you: They highlight their best-sellers, include reviews from happy customers, and even get down to the nitty-gritty of details on the products, from how loud and buzzy it is, to how powerful it is and if it’s best used externally or internally. The best part is, with such a range of retailers, you can choose to invest big bucks into your sex toy collection if you really want to build it out, or you can spend under $50 on a tried-and-true vibrator.

We did some pre-shopping for you to get the process started. Of course, you can find just about anything in the world on Amazon, including sex toys, but you can also check out these other specialty retailers (many of which are women-owned!) and even a beauty retailer to find exactly what you’re looking for, including pointers on how to use the toys either solo or with a partner.

Here are our favorite places to buy sex toys online, with a standout product from each retailer that you should add to your cart immediately.

Our mission at SheKnows is to empower and inspire women, and we only feature products we think you’ll love as much as we do. LoveHoney brand is a SheKnows sponsor, however, all products in this article were independently selected by our editors. Please note that if you purchase something by clicking on a link within this story, we may receive a small commission of the sale.

Best Product Selection: Lovehoney

You could find just about anything you could ever possibly be into at Lovehoney. It’s a great place to buy sex toys online because it truly has something for everyone. It’s stocked with lingerie, sexual health products for people of all genders, including anyone going through menopause, and much, much more. Not only do we love the product selection we’re also big fans of their packaging. Every order is sent in a discreet brown box or padded envelope, so no one but you will know what’s inside.

“If you’re wanting something a little less intense only focused on the clit, grab the Lovehoney Rose Clitoral Suction Stimulator. It’s budget friendly, completely waterproof, and easy to clean,” says Drysdale of the rosebud-shaped toy.

Best-Known: Babeland

Founded in 1993, Babeland is celebrating its ‘dirty 30’ this year — and right now, it’s offering 30 percent off to celebrate. Back when the industry was a bit more fledgling, Babeland was founded by two Seattle-based women as a response to the lack of female-friendly sex toy shops in existence. In a sense they put women’s pleasure on the map, as their brick-and-mortar shops became well-known throughout the area and then in New York City. Nowadays, Babeland offers its entire inventory of sex toys online, too (and you can still visit their famous shops), and products run the gamut from vibrators and butt plugs to harnesses and strap-ons.

Go the old-school route with Babeland’s Foreplay Frenzy Climaxer, A budget friendly pick that stimulates the g spot while addressing the clitoris simultaneously with its notorious bunny ears.

Best Budget-Friendly: PinkCherry

If you’re looking to get off and save money in the process, PinkCherry hits the spot. Not only do they carry a wide range of products with a decent assortment of very affordable, but their deals and discounts are off the charts. They have an entire clearance section hacked with vibrators, suction toys and more up to 80 percent off. We found best-sellers for as low as $3. They even have an educational blog that helps you learn more about your purchases and how to use them.

In fact, one of them is the Three Speed Bullet Vibe, a PinkCherry customer favorite that’s 84 percent off. It’s a classic bullet for stimulating the clitoris as well as other erogenous zones, like your nipples.

Best for Couples: Target

If you’re thinking, “Target? For sex toys?”, you’re not alone. Yes, the same mega-retailer you can’t resist for skincare, toiletries, groceries and decor galore also has a decent assortment of top-rated toys, including ones for both women and men by popular brand Cake. The brightly colored, silicone gems are perfect for both solo and partner play. Target also carries a handful of products by one of our other favorites, plusOne.

The plusOne Waterproof and Rechargeable Vibrating Ring might be the perfect couple’s sex toy, in fact.  Designed to fit snugly around his penis to give good vibes to both parties, it rises to the challenge when your partner’s not around, too.

Best O.G.: Good Vibrations

With a name that nails it — and the URL to match — you would think that Good Vibrations must have been around for a while. And you’d be right: the brand was founded in 1977 by a San Francisco woman who wanted to turn the tables on the traditional sex toy industry and have it focus more on females. In the 46 years since it’s been in operation, Good Vibrations has grown and changed with the times. It became the first shop to eschew toys made with phthalates — taking a stance for body-safe materials — as well as cater to people across the gender spectrum.

To develop stronger pelvic floor muscles, which in turn leads to stronger orgasms, use  a pelvic floor exerciser like the Bloom Kegel Exerciser by We-Vibe, which is app-controlled. Best Queer & LGBTQIA+:

Wet for Her

Wet for Her is a sex toy brand that was founded by lesbians, And the brand celebrates all things queer and LGBTQIA+.  just take a gander at their joyful online storefront and you’ll find everything from Rainbow themed dildos to scissoring vibrators. Wet for Her celebrates sexuality in all its forms, offering a guide for beginners, transgender gear and an ‘orgasmic reward program.’ 

One of the site’s best reviewed products is the Teaser Silicone Fingertip Vibrator, a mean green rechargeable little machine that’s body safe, waterproof and puts 10 vibrating sensations right at your fingertip.

Best for a Gentle Touch: Womanizer

Pardon the double entendre, but Womanizer Is very pro woman. in fact the site specializes in clitoral stimulators that use patented Pleasure Air Technology to stimulate your most sensitive spots without touching you — really! It’s just currents of air pulsating and massaging without making contact. But the 8,000 nerve endings you have there will certainly feel it —  and womanizer promises you’ll have the intense orgasm to prove it. 

The brand’s Premium 2 vibrator is a perfect example of these out-of-this-world inventions, and it comes in five fun colors.

Best for Intense Vibrations: Le Wand

Perhaps you’ve seen them, or perhaps you’ve used them. Vibrating ones that look similar to a body massager you might find on The Sharper Image are the bread and butter of Le Wand. The Le Wand Petite massager, a slightly smaller version of the original, has six pulsation patterns and 10 vibration intensities, but it has all of the power of the original. And it comes in for chic jewel tones. 

LeWand was founded by women for women.

Best for Bundles: Maude

Are you a fan of the clean girl aesthetic? You need to shop at the woman-owned brand Maude.

They have sexual wellness products, including lubes, massage oils, and even condoms in their trademark sleek, minimalist packaging. But we also love it because of their cheeky names for their sex toy bundles, like Vibe+Shine, their trademark three-speed external silicone vibrator, and their organic aloe-based lubricant. And if you want to have something on hand to clean yourself at the end, grab the Wash No. 3, a pH-balanced body wash and bubble bath.

Best for Beginners: Dame

Another women-owned company, Dame prides itself on its trademark pastel-colored, fun, body-safe toys and sexual wellness products that are made for people with vulvas. They have plenty of options for solo play, but one of their most unique silicone vibrators is a hands-free couples’ toy called the Eva. It stays in place during partnered sex and adds extra clitoral stimulation. And for that alone, it’s a worthy investment.

Dame also sells everything from pleasure products like massage oils and candles, lubes, and sexual health and hygiene products. Try the Dame Eva, a hands-free vibe made for partnered sex.

Best Woman-Owned: Unbound

You can count on the woman-owned brand Unbound for a full line of brightly colored toys, lubes, and gift sets that are made with your body in mind. The other thing you can depend on them for is discretion: The brand name or items won’t show up on your credit card statement or the boxes the products are shipped in.

One of their best-sellers is the Unbound Puff. It’s a waterproof suction vibrator designed for external use that allows you to choose from five different speeds. And when you’re done, store it in this cute, unassuming case until the next time you bust it out!

Best Inclusive: Wild Flower

Wild Flower’s mission is to break out of traditional boxes used to define sexuality and gender in binary terms. To this end, the company does not classify its sex toys by gender where you flesh tones, for instance. The site even has an entire sex and category that offers information intended not to educate but to ‘un-educate,’ or challenge preconceived notions.

The brand’s popular Enby 2 vibrator in bodies its inclusive ethos. The waterproof silicone toy is designed for everyone and even for couples. Its flexible enough for any area of the body, too — use your imagination.

Best Beauty Site: Ulta

Ulta is probably not the first place you think to order sex toys online, but they recently expanded its offerings to include sexual wellness products. Along with your regular order of mascara and makeup remover, you can add an even more fun purchase to your cart.

If you’re looking for a solid beginner vibrator, we highly recommend this VUSH Gloss Bullet Vibrator. You can flip-flop between 10 buzzy settings, easily recharge it in less than two hours, and stick it in your carry-on to use while you travel. For only $40, this is one of our top picks.

Best High-End: LELO

LELO toys are the Rolls Royce of sex toys. Don’t get us wrong, all of the toys on this list are top quality, but if you want something extra to expand your collection, invest in a LELO toy. The helpful thing about the site itself is that it includes diagrams of how the product can be used to maximize pleasure.

This one, the TIANI 3, is super high-tech and includes its own remote control. It offers both clitoral and internal G-spot stimulation. The toy is hands-free if you’d like someone else to control it during partnered play, or you could always take the reins if you prefer to be more hands-on.